Advisory Board Member Profile
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Kristin Will
Pensar
Design Director & Observationist |
Areas of Expertise:
Your Customers - Their Journey;Empathy & Storytelling;Ideation & Innovation, Prototyping, Testing & Iteration
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Kristin is an observer of human experiences and a designer of products and experiences that empower people to do their best work. Educated as an Industrial Designer, she quickly found herself designing interfaces as well as products and has continued to design both physical and digital product experiences. The majority of her career has been in fast-paced product development consultancies working with teams that include both designers and engineers.
She thrives where complex systems of digital and physical experiences overlap. As Design Director and Observationist at Pensar (a full-service product development firm), she leads a small, talented team of ID/UI/UX designers who are creating beautiful, intuitive product experiences for Clients big and small. She has contributed to many award-winning products (Red Dot, Good Design, IDEA, C77DA, G-mark and Spark). But her greatest reward is seeing Client's successful product launches and hearing from their customers how we've improved their experiences.
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