Design Thinking Program Curriculum

The Design Thinking Program meets the same high academic standards of Bellevue graduate programs, with a challenging interdisciplinary curriculum designed to prepare you to analyze, create, and deliver unique customer experiences. Roll up your sleeves to solve real-world challenges and use innovative practices developed by top companies. Once you've completed this 8 module program, you will receive a Bellevue Certificate, suitable for framing.

Module 1

​Introduction to
​Design Thinking

• Discover the elements that comprise an effective Design Thinking approach.
• Identify methodology and tools for your own organization.
• Learn best practices and review real-world case studies.

Module 2

​Data Science
​& Design Thinking

• Learn techniques to collect and visualize data.
• Develop a single truth and company-wide view about customers.
• Use data to drive actionable insights.

Module 3

​Your Customers - 
​Their Journey

• Create personas that employees can relate to on a human scale.
• Develop journeys and interviewing techniques to uncover details.
• Break down mental models and barriers to discover opportunities.

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Module 4

​Empathy
​& Storytelling

• Understand the role of employees in a successful Design Thinking organization.
• Identify critical customer interactions and emotions across multi-channels.
• Create insightful stories that empower employees to advocate and take action.

Module 5

​Ideation
​& Innovation

• Collaborate to recognize what creates value for your customers.
• Maximize team creativity using brainstorming techniques and tools.
• Promote critical thinking.

Module 6

​Prototyping,
​Testing & Iteration

• Reframe solutions based on the emotional needs of your customers.
• Improve your interviewing and observing skills.
• Learn rapid prototyping and iterative design techniques.

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Module 7
​
​To Market -
​The New Business Plan

Module 8

The Design
​Thinking Organization

​Module 9

​The Design Thinking
​Portfolio

• Consider all facets of presenting a new design to market, including impact to customers.
• Quantify business potential, value proposition and positioning.
• Communicate key selling arguments and deliver an effective pitch.

• Discover how to drive adoption across your entire organization.
• Link improved design with operational savings and profitability.
• Become a successful change-agent for experience-first thinking and inspire change.

• Completed project, from beginning to end.
• Custom templates and practices you can employ at your organization.
• Outcomes that are distinctive and measurable.
• ​Continued mentoring after the program concludes.